People often times get fixated on what services they are going to offer or what product they are going to sell. They focus so much on what they are selling that they forget WHO they are selling them to.
YOU CAN'T JUST SELL TO EVERYONE!!! If you're selling to everybody and talking to everybody "You're really Talking To NOBODY" You have to be specific as to who you are reaching out to and know who your services are for.
It's important to know your ICA if you are selling to everyone, and you have this wide net, you are going to get what you get. You have to look at is as fishing you are literally going to get everything that comes in your net some of which is Absolutely No Good. It may not be someone who is actually not interested or wanting your services. The best way to weed these people out is by being selective. In order to be selective you have to know who your ICA's are to begin with. The best way to determine who you ICA's are is it you want to work with:
- Be SUPER specific "Break It Down As Much As Possible"
- Look at the social economic status
- Look for people who can AFFORD what you have
- Who want's to work with you
- Create a journal from your ICA perceptive (Break it down and be so specific that there's no one else
you're talking to) Narrow It Down to A Specific Group of People.
- Don't try to sell a BMW to someone who only makes $20,000 per year "THEY CAN'T AFFORD IT" there's nothing you can do to make them afford it.
Once you set the bar you will continue to get those type of clients, Don't sell yourself or your business short. You have to either change what you are offering or change who you are talking to.
YOU CAN'T JUST SELL TO EVERYONE!!! If you're selling to everybody and talking to everybody "You're really Talking To NOBODY" You have to be specific as to who you are reaching out to and know who your services are for.
It's important to know your ICA if you are selling to everyone, and you have this wide net, you are going to get what you get. You have to look at is as fishing you are literally going to get everything that comes in your net some of which is Absolutely No Good. It may not be someone who is actually not interested or wanting your services. The best way to weed these people out is by being selective. In order to be selective you have to know who your ICA's are to begin with. The best way to determine who you ICA's are is it you want to work with:
- Be SUPER specific "Break It Down As Much As Possible"
- Look at the social economic status
- Look for people who can AFFORD what you have
- Who want's to work with you
- Create a journal from your ICA perceptive (Break it down and be so specific that there's no one else
you're talking to) Narrow It Down to A Specific Group of People.
- Don't try to sell a BMW to someone who only makes $20,000 per year "THEY CAN'T AFFORD IT" there's nothing you can do to make them afford it.
Once you set the bar you will continue to get those type of clients, Don't sell yourself or your business short. You have to either change what you are offering or change who you are talking to.
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